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Gaucong in FinlandEssay Preview: Gaucong in FinlandReport this essayGaucong in FinlandBlue Ocean StrategyIt was made fashionable in the 80s byMichael Porter in his classic text, CompetitiveStrategy (1980), in which business isacknowledged as a competitive battle inwhich strategy is essential to winning.Competitive advantage could either beachieved by low cost or differentiation. Sinceonly one brand can be.