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Executive Memo for Marriott’s Case EXECUTIVE MEMO FOR MARRIOTT’S CASE As we intend to remain a premier growth company, aggressively invest in appropriate opportunities is needed. To evaluate different investment opportunities, we need to determine the appropriate hurdle rates (cost of capital) at each of the firms three divisions. Marriot’s weighted average cost of capital.
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Appropriate Hurdle RatesAppropriate Risk-Free RateCredit Risk PremiumGeometric Mean