Marketing Essay Preview: Marketing Report this essay Case Study Jones~Blair Company Discussion Questions: 1. Identify at least five characteristics of the U.S. architectural paint industry that are most likely to shape the marketing strategies of the interested firms. U.S. Paint Industry The U.S. paint industry is divided into three broad segments: (1) Architectural coatings, (2).
Gregory Hynes CaseGregory Hynes10/14/14Janmar Coatings, Inc. Case BriefProblem identification and justification:The problem that Janmars current overall strategy faces is, based on recent trends, they are currently targeting the wrong market where is less growth potential. The recent trend in the paint industry has been a growing number of consumers becoming do-it-yourselfers expecially in the non-DFW.
Jones Bliar Join now to read essay Jones Bliar SUMMARY How might the architectural paint industry be characterized? The US paint industry Architectural paint industry How might the JB market area be characterized? How can this market be segmented? Which market to pursue? Non-DFW Household, a high potential for growth Urban professional, wants high quality.
