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California Choppers Critical IssuesEssay Preview: California Choppers Critical IssuesReport this essayCalifornia ChoppersCritical IssuesPoor Company LiquidityPoor Asset ManagementChallenging Longterm Debt Paying AbilityLow ProfitabilityDisfunctional Management StructureBackgroundCalifornia Choppers (the company) is a private corporation owned 100% by Arlen Doakes with an advisory board chaired by Doakes and a CEO, Jane Heathcliff, hired in 2001 by Doakes. The company.