Essay On Armour Written Case04/05/2016Table Of Contents

Under Armour Strategic Management Michael NadlerGBA 490- 005Under Armour Written Case04/05/2016Table of Contents:Issues and Recommendations………………………………………………………………………………………….……..1-2Appendix……………………………………………..…..………………………………………………………………………..…2-23        External Analysis……………………….………………………………………………………………………………3-16PESTEL Analysis………………………..…………………………………………………………………………3                Dominant Economic Characteristics……………………..………………………………..……….5                Five Forces Analysis………………………………………………………….…………………………………7                Drivers of Change in the Industry…………………………………………………………………….8                Competitor Analysis……………………………………………..…………………………………..………..9        Internal Analysis…………………………………………………………..…………………………………………17-23                Current Strategy……………………………………………………………………………………………….17                VRIN Analysis……………………………………………………………………………………………………19                SWOT Analysis………………………………………………………………………………………………….20                Financial Analysis……………………………………………………………………………………………..22Issues & Key Recommendation:Issue #1: Under Armour is in a niche market.        This issue is referenced in the ‘weaknesses’ section within the SWOT Analysis, which is.