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Azalea Seafood Gumbo Shoppe Essay Preview: Azalea Seafood Gumbo Shoppe Report this essay 1. What is your assessment of John Addison and Mike Rathles performance as Azalea Seafood Gumbo Shoppes chief managers? Should they be commended for their accomplishments since buying the company? How well have they managed the process of crafting and executing strategy?.