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An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations Guha, A., Biswas, A., Grewal, D., Bhowmick, S. and Nordfält, J. (2018). An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations. Journal of Marketing, 82(3), pp.142-156.The article develops a decision-making framework that highlights.
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