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Handleman Company Case Analysis Essay Preview: Handleman Company Case Analysis Report this essay HANDLEMAN COMPANY PRESENTED BY: ANDREW VACCAREZZA CARLOS RODRIGUEZ DANIEL SAELEE MIKE GARDNER TABLE OF CONTENTS COMPANY OVERVIEW HISTORY ORIGINAL BUSINESS MODEL Main Idea Middleman in Music Industry: Competitive advantage (differentiation): Business strategy: Innovations: CHANGES TO THE BUSINESS MODEL Overview & Challenges: Complications:.