Essay On Average Starbucks Customer Visits

Consumer BehaviorEssay Preview: Consumer BehaviorReport this essayFour Cs are as follows:Cost to the Consumers:The average Starbucks customer visits a store 18 times a month and spends $3.50 a visit.The companys sales and profits have each grown more than 50% annually through much of the 1990s.The pricing strategy is based on the consumers perceptions of value.Price.