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Marketing Strategy Marketing Strategy fdjjjjjjjjjjlasdfjaljavladvlkaj MARKETING STRATEGY ? Casual but chic simplicity will be the core principle in CaChics design. ? Integrated marketing communication campaigns to build awareness of CaChic and connect with target consumers ? Focused distribution at high-end retail channels to bolster CaChics middle to up- scale positioning. ? Affordable price in the.