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Proctor and Gamble Case Analysis Tyler LiuMK4900 4:00Procter & Gamble, Inc Case AnalysisI. Situation Analysis A. IndustryListerine was the leading mouthwash in the Canadian market until Scope was introduced.Scope was positioned as a mouthwash that not only eliminated bad breath, but was great-tasting and mouth-refreshingAs of 1990, the total industry retail sales have reached $68.6 million. B..
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B. CompanyCanadian Marketing PlanLeading MouthwashSuccessful Consumer Goods Companies