Bus10311 Marketing Group Project Marketing Plan BUS10311 MarketingGROUP PROJECT MARKETING PLAN (APRIL 2014)Tutorial Group No.: ______TD2_________Tutor’s name: _Dr. Dimple Mirpuri_______Date of submission: _____21st April, 2014______(Week__13__)Number of words: _________1299____________Presentation group No. : ____TD2________Presentation topic :___ New (B2C) Mobile Application Proposal______Presenter’s name : 1. _Lau Tsz Kwan______ (Stud. ID. 53607665 )2. _Yung Ting Ting_____ (Stud. ID. 53608190 )3. _Yeung.
Essay On B-Segment Market
Pages • 1
Pages • 1
Ford Fiesta Recommendation: Ford should continue targeting millennials, but adjust “The Movement” by: aligning on short and long-term goals, eliminating weak Agents while featuring top Agents, repurposing freed up cars for test drives and narrowing Mission slate while providing top Agents with creative flexibility.3C Analysis: The B-segment market is comprised of: a) ethnically-diverse, city-dwelling, technology-loving millennials looking.
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