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British Airways Case Study CASE STUDY OF BRITISH AIRWAYS GROUP WORK Module : Business creativity Table of content: 1- Creativity in Business 2-Background of British Airways 3-Case Studys purpose 4-Business Model 4.1-Business model Canvas 4.2-BA Business model 5- BA Activities (mission and vision) 5.1-Value that BA offer for the market 6-BA Better Performance 7-BA Performance Gap 8- Environmental analysis of BA 8 .1- BA SZOT Examination 8.2- BA PESTEL Examination 8.3- BA PORTERS Five.