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Strategy in Action Class NotesPESTEL Strategy in actionPEST/PESTLE analysisP: political factorsE: Economic factorsS: Social factorsT: Technological factorsWhy do we have to use PESTLEHave ability to analysis external environment, what is my position before I do anything with the strategy, I have to understand.My opinions to the strategy planningWhat is it, where is it usedThe challengers.