Bacardi-Cola Marketing PlanBacardi-Cola Marketing PlanBacardi-Cola: Marketing PlanTable of ContentsIntroduction ………….……………………………………………………………………………3History ……………………….……………………………………………………………………5Product Description……………………………………………………………………………… 7SWOTT Analysis………………………………………………………………………………… 8Market Research…………………………………………………………………………………. 9Segmentation …………………………………………………………………………………….11Target Market ……………………………………………………………………………………15Differentiation …………………………………………………………………………………17Positioning……………………………………………………………………………………….17Stage of the Product Life Cycle………………………………………………………………….18Marketing Mix …………………………………………………………………………………..20Product …………………………………………………………………………………..20Place…………………………………………………………………………………….. 23Price ……………………………………………………………………………………..23Promotion……………………………………………….………………………………. 26Budget.………………………………………………………….………………………………..31Controls………………………………………………………….……………………………… 32Conclusion……………………………………………………………………………………….34References………………………………………………………………………………………. 35IntroductionMarketer Corporation has been recruited by Bacardi Corporation to help them design a new product in the ready to drink (RTD) and.
Essay On Bacardi Corporation
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Bacardi Reflection Learning Team Reflection (Bacardi Corporation) Bacardi Corporation is their largest rum and neutral spirit distillation operation, serving the United States and European markets. The company was founded in 1862 and is based in San Juan, Puerto Rico. Bacardi Corporation operates as a subsidiary of Bacardi Limited, with Mr. Joaquin E. Bacardi as Chief.
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