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The Swatch Group: Competing in an Increasingly Global Market for WatchesEssay Preview: The Swatch Group: Competing in an Increasingly Global Market for WatchesReport this essayMaryam TahririhaGSB576 L. GrantSwatch and the Global Watch IndustryCase AnalysisJuly 13, 2005THE SWATCH GROUP: COMPETING IN AN INCREASINGLY GLOBAL MARKET FOR WATCHESNicholas Hayek and Ernst Thomke formed the Swatch Group (the.