Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug [pic 1][pic 2][pic 3][pic 4]Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss DrugMKTG62003/14/2016Northeastern UniversitySindu Priya Bhupathi RajuThe CSP (Cambridge Sciences Pharmaceuticals) is an international healthcare company has developed a new drug, Metabical. This is first FDA approved prescriptive drug that targeted the.
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Metabical Case Study SynthesisIn America, the obesity epidemic continues to get worse and worse. In 2008, over 65% of Americans were considered to be overweight (BMI of 25 or above). Pharmaceutical companies have clearly noticed this trend and they have attempted to make drugs in the past to adhere to this growing market. However, due.
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