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Beer Brand Comparison in PortugalTable of ContentsIntroduction1Brands Inventory1Super Bock1Sagres2TAGUS2Brands Comparison4Market positioning4SUPER BOCK4SAGRES5TAGUS6SHELF SPACE AND PRICE7ADVERTISING STRATEGY10SUPER BOCK10SAGRES11TAGUS14Conclusions15REFERENCES16IntroductionAs one of the top ten largest beer exporters in Europe, Portugal is home to several breweries. Beer has a long history in Portugal and the brewing can date back to as early as the first century B.C. Nowadays,.