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Evaluation Of Tourism Marketing In Indian EnvironmentEssay Preview: Evaluation Of Tourism Marketing In Indian EnvironmentReport this essayEVALUATION OF TOURISM MARKETING IN INDIAN ENVIRONMENTDr.S.YuvarajLecturer in CommerceUniversity of MadrasThe marketing principles facilitate a breakthrough in the tourist system. It helps the tourist organizations in establishing an effective communication system with actual and potential tourists. This makes it.