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Attitudinal Loyalty and Behavioral Loyalty Attitudinal Loyalty and Behavioral Loyalty There are two basic types of consumer loyalty that include attitudinal loyalty and behavioral loyalty. A consumer’s loyalty to a product generally ranges from having an actual attachment to the particular brand or regularly purchasing the same product out of habit. There are also more.
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Attitudinal LoyaltyBasic Types Of Consumer LoyaltyBehavioral LoyaltyConsumer’S Loyalty