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Case 5-1 Blue Ridge ManufacturingEssay Preview: Case 5-1 Blue Ridge ManufacturingReport this essayDifferentiation is Blue Ridges main competitive strategy. Because its production is based on each customers requests which unique products in some important way. By following mass customization, the firms marketing and production processes are designed to handle the increased varieties. Just-in-time is another.
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Blue RidgeBlue Ridges Main Competitive StrategyCustomers RequestsFirms Marketing