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Marketing Management: Luxembourg – Bmw Group Marketing Management: LuxembourgProfessor Alfred Lowey-BallAssignment #2: Luxury Car Maker BMWStudent: Nikita Magin, BA2[pic 1]Table of ContentsBMW’s broadening product mix strategy. Is it wise?…………………….3BMW’s strong competition in the “luxury car” sector…………………4BMW’s high profit margins………………………………………………5References…………………………………………………………………6What do think of BMW’s broadening product mix strategy—3-series, 1-series, Mini—in light of their previous exclusive luxury.