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Starbucks Corporation: An External Analysis Starbucks Corporation: An External AnalysisCase Study Stephanie S Williams 20172884Strategic ManagementMGT 620Lecturer: Mr Collin TurnerUniversity of the Commonwealth CaribbeanCommonwealth Executive Masters of Business (CEMBA)Cohort 21Table of ContentsCase Summary 1External Analysis 3References 7Case SummaryStarbucks was founded in 1971 in Seattle, Washington. By 1993, the company had licensed 12 stores and was operating 260 company-owned facilities including.