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Red Bull — Research/Marketing Strategy Essay Preview: Red Bull — Research/Marketing Strategy Report this essay Company Overview Red Bull, founded in 1984 by Deitrich Mateschitz and Chaleo Yoovidhya, is headquartered in Austria. In 2006, Red Bull generated over Ђ2,6 billion (euros) in 2006 throughout the world with the help of its 3,903 employees. The origin.