Justification of Brand Development Decisions Executive Summary Brand Management is an important issue for every company which wants to survivor in this cruel business world. It is because it involves a number of important aspects such as products presentation, cost and customers satisfaction. In addition, brand management can affect not only on single product, it.
Brand Management of ToyotaTable of ContentExecutive SummaryBackgroundJustification of brand development decisionBrand Elements4 – 5Brand NameBrand LogoMarketing MixProductPricing Strategy6 – 7Place & Channel Strategy7 – 8PromotionCustomer-Based Brand Equity (CBBE)SaliencePerformanceImageryJudgment10 – 11FeelingsResonanceConclusion11 – 12Reference13 – 14Executive SummaryBrand Management is an important issue for every company which wants to survivor in this cruel business world. It is because.
