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The Issue and Perspectives of Re-Branding Essay Preview: The Issue and Perspectives of Re-Branding Report this essay Discipline « Brand Managment»Topic «The issues and persectives of re-branding»Table of contentesIntroduction Chapter 1. Theoretical background 1.1. The Concept of re-branding; the main goals and objectives 1.2. Reasons for rebranding Chapter 2. Rebranding process 2.1. Key stages of rebranding 2.2. Ways of implementation the modified brand Chapter.