Essay On Brand Of Biscuit

Parle G 1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became Indias first domestic FMCG brand to cross the 5,000 crore in retail sales2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets3. • Channel Dynamics4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer5. • • Rising.