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Citibank Case Study Essay Preview: Citibank Case Study Report this essay Citibank is one of the leading banks worldwide. It is now planning to expand its credit card business to Asia Pacific area. There are surely threats in that market, but there are also excellent opportunities. In this article I will analyze the Citibank as.
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Brand Of CitibankCitibank’S Credit Card BusinessClear PositioningSuitable Marketing Mix