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Absolut Vodka – Marketing – Case Study – Kloden Search Essays Sign up Sign in Contact us Tweet Index /Business Absolut Vodka – Marketing ABSOLUT VODKA – REPORTBRAND OVERVIEWHistoryBrand assetsBrand values and personality BRAND POSITIONING2.1. Segmentation2.2. Targeting2.3. Positioning2.4. Competitive advantageIMCMarketing MixIMCCreative marketingGOING GLOBAL4.1. India case.