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Lovemarks Essay Preview: Lovemarks Report this essay Nombre: Christian ReyesPerspectiva Legal y Financiera de la Marca Fecha:26/10/2016Docente: Oscar Fregozo Lovemarks,the future beyond brands by Kevin Roberts.PRINCIPAL IDEA: The evolution of selling products (and their brands) through desire and opportunity to sell them through lovemarks (trademarks) using a deep emotional connection.KET WORDS:Love & Respect. Commitment. Lovemark.Emotions:.
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Brave ActDeep Emotional Connection.Ket WordsOscar Fregozo LovemarksReason Leads