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Bus312 Allstate Case Study (marketing) Bus. 312. Allstate: Bringing Mayhem to the auto insurance advertising wars. Due April 4, 2017Team 5. Garrett O’Connor, Tiffany Winters, Westin Millard, Jeff Kim, Julian Garcia.Through their clever “Mayhem” advertising campaign, Allstate has put a contemporary, attention-grabbing twist on the company’s long standing slogan, “You’re in good hands with Allstate”, helping to position the.