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Report on Fmcg on Britannia Biscuits Essay Preview: Report on Fmcg on Britannia Biscuits Report this essay REPORT ON FMCG ON BRITANNIA BISCUITS Submitted by: Sangit CONTENTS Acknowledgement Executive Summary Literature Review Company Profile Marketing Plan Marketing mix Segmentation positioning and targeting Comparison with other business About the topic (Market Potential) Limitation Summary/conclusion Suggestions/Recommendations Bibliography.