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Case Analysis: Come Back of Caterpillar CASE ANALYSIS: COME BACK OF CATERPILLAR Case summary In 1904 – Emergence of Caterpillar Product line – earth moving equipment, off highway trucks, construction cranes, mixers, pavers & related equipments, parts & attachments Crisis in early 1980s Turnaround (1985-1999) : George Schafaer and Donald Fites.
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Adjustment Management StrategyBroader Product LineCeo Donald FitesGood Social Skills