Pages • 1
Burberry: Reinventing the Brand Burberry: Reinventing the Brand How were the clothes bearing the Burberry name augmented to create a brand before the 1980s? Mix marketing (before 1980s) Product: In 1856, Thomas Burberry proposed gentlemens outfitters (mens clothes) with high quality clothes. After that he thought that it is better to sell ready-to-wear clothes. The.