Essay On Business Creativity                         Table Of Content

British Airways Case Study CASE STUDY OF BRITISH AIRWAYS        GROUP WORK        Module : Business creativity                         Table of content:        1- Creativity in Business                2-Background of British Airways        3-Case Studys purpose        4-Business Model                4.1-Business model Canvas                4.2-BA Business model                        5- BA  Activities (mission and vision)                        5.1-Value that BA offer for the market        6-BA Better Performance                7-BA Performance Gap        8- Environmental analysis of BA                8 .1- BA SZOT Examination                8.2- BA PESTEL Examination                8.3- BA PORTERS Five.