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Strategy and Management Strategy and Management [pic 1]Strategy and Management A Case Study on Unilever and Procter & GambleMalou Goedman (xxxxxxx)BSc Economics and Business EconomicsUtrecht UniversityJet de Graeff (xxxxxxx)BSc Economics and Business EconomicsUtrecht UniversityWillem-Jan Kemperink (xxxxxx)BSc Economics and Business EconomicsUtrecht UniversityJan Kreumer (4033833)BSc Economics and Business EconomicsUtrecht UniversityFabienne Ouwehand (xxxxxxx)BSc Economics and Business EconomicsUtrecht UniversityLars.