Essay On Business Managementmodule

Strategic Management of Marrybrown [pic 1][pic 2][pic 3][pic 4][pic 5][pic 6]BA HONS. BUSINESS MANAGEMENTMODULE/CODES: 6BE003 – Strategic Management of MarrybrownModule leader: Barry WhitehouseModule Lecturer: Nguyen Thi Tung UyenStudent no: – 1529692Contents1.        Introduction        2.        Situation Analysis        2.1        External analysis        2.2        Internal analysis of Marrybrown        3.        Strategy Analysis        3.1        Suitability        3.2        Acceptability        3.3        Feasibility        4.        Potential Strategies Direction        4.1        Suitability        4.2        Accessibility        4.3        Feasibility        5.        Conclusion        References        Appendix        IntroductionMarrybrown is a Halal fast-food restaurant chain based in Malaysia since 1981. It was the first fast.