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Conceptualizing a Business Essay Preview: Conceptualizing a Business Report this essay Conceptualizing a Business Rebecca Messmer BUS 475 October 7, 2013 Hector R. Perez Conceptualizing a Business Conceptualizing a business plan is “the first step to putting a persons thoughts or ideas in a format that investors or bankers can visualize” (ehow, 2013, para. 1)..