Essay On Business Segmentation

Bacardi-Cola Marketing PlanBacardi-Cola Marketing PlanBacardi-Cola: Marketing PlanTable of ContentsIntroduction ………….……………………………………………………………………………3History ……………………….……………………………………………………………………5Product Description……………………………………………………………………………… 7SWOTT Analysis………………………………………………………………………………… 8Market Research…………………………………………………………………………………. 9Segmentation …………………………………………………………………………………….11Target Market ……………………………………………………………………………………15Differentiation …………………………………………………………………………………17Positioning……………………………………………………………………………………….17Stage of the Product Life Cycle………………………………………………………………….18Marketing Mix …………………………………………………………………………………..20Product …………………………………………………………………………………..20Place…………………………………………………………………………………….. 23Price ……………………………………………………………………………………..23Promotion……………………………………………….………………………………. 26Budget.………………………………………………………….………………………………..31Controls………………………………………………………….……………………………… 32Conclusion……………………………………………………………………………………….34References………………………………………………………………………………………. 35IntroductionMarketer Corporation has been recruited by Bacardi Corporation to help them design a new product in the ready to drink (RTD) and.