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Ready Meal Targeting, Segmenting and Perceptual Map Essay Preview: Ready Meal Targeting, Segmenting and Perceptual Map Report this essay Task 2 Segmentation, Targeting & PositioningCustomer Segmentation Within Chilled Food Ready MealThe table below identifies different customer segments that exist within chilled ready meal market.VariableDescriptionBehaviouralBenefit SoughtCheap prices with meal deals, convenient for busy day to day.
Related Essay Topics:
Busy PeopleChilled Food Ready Mealthe TableReady Meal MarketReady Meal Targeting