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Cadbury Beverages, Inc. Essay Preview: Cadbury Beverages, Inc. Report this essay 1.0 Executive Summary In October 1989, Cadbury Beverages, Inc. has acquired soft drink brand from Procter & Gamble. Afterwards in January 1990, Cadbury marketing team decided to re-launch the Crush soft drink brand. A marketing plan was strategically developed to achieve the target of.