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General Mills Warm Delights – Indulgent, Delicious, and Gooey! General Mills Warm Delights – Indulgent, Delicious, and Gooey! Park University General Mills Warm Delights – Indulgent, Delicious, and Gooey! The creators of Betty Crocker came up with an idea of microwavable deserts called Warm Delights. To implement this idea, the team followed three phases of strategic marketing.