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Consumer Behaviour Research Project Essay Preview: Consumer Behaviour Research Project Report this essay Project Research In Camera Area (Nikon & Sony) Date of submission: 04-12-2009 Contents 1. Executive summary 2. Background 3. Objectives 4. Methodology 5. Theoretical Area 1: Attitude 5.1Definition 5.2Characteristics of Attitude 5.3 Functions of Attitude 5.4 Sources of Attitude Development 5.5 The.