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Fitscam Product Case Study Essay Preview: Fitscam Product Case Study Report this essay McGill UniversityMarketing StrategySophia EsterleCatherine LauzonJordan Laforme-LevesqueDavid PeinturierPeter SuhTerry Liong MCGR-293-004 – Principles of marketingProfessor Fabienne CyriusNovember 22, 2016ContentsExecutive summary 2Introduction 3Marketing Mix 3Product 3Pricing: 5Place: 6Promotion: 8Financial analysis 10Foreign entry 11Implementation 12Appendix A: Type of distribution channel used 15Appendix B: UK Target Market 15Works Cited 17Executive summaryOur consumers are generally targeted using different factors: how.