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Virgin Blue Opportunities / Threats Essay title: Virgin Blue Opportunities / Threats Opportunity Develop business travel market (now its focus on serving the leisure travel market) It can establish new ultraslow cost carriers, so can beat low cost competitor, JetStar. Regional jets Future: New carriers called Virgin Lite Blue, serving regional airports currently not served.
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Air New ZealandCarbon Offset ProgramDomestic Air ServicesNew Ultraslow Cost Carriers