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Ceecee Retail Fashion Case Study Financial results and business planRef.IssuesTechnical knowledge1.Highly profitable business with an operating profit margin.SWOT (Strength)2.All sales revenue figures exclude any sales tax (such as VAT) and gross margin are stated after the purchase cost of the manufactured products only.SWOT (Weakness)4.-The latest full year forecast for 2009 is not as bad as.