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Pepsi Vs Coce Join now to read essay Pepsi Vs Coce Case Overview At December 4th 2000, PepsiCo, Inc. announced the merger with the Quaker Oats company. With this merger, PepsiCo, Inc. have the access to Gatorade and control the sport drink market by 83,6%. Analysts estimated that PepsiCo would control 33 % of the.