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International Business Strategies Essay Preview: International Business Strategies Report this essay CONTENTS EXECUTIVE SUMMARY. 2 INTRODUCTION.. 3 PRODUCT. 4 1.0 HOST/HOME COUNTRY. 5 1.1 INTERNATIONAL STRATEGIES & ENTRY MODE CHOICES. 8 2.0 MARKETING TGKF IN NEW ZEALAND.. 10 2.1 PRODUCT DECISIONS. 10 2.2 PRICING DECISIONS. 11 2.3 PROMOTIONS DECISIONS. 11 2.4 SALES PROMOTIONS. 12 DISTRIBUTION.