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Services Marketing – Pacific Cataract and Laser Institute (pcli) Essay Preview: Services Marketing – Pacific Cataract and Laser Institute (pcli) 1 rating(s) Report this essay BackgroundPacific Cataract and Laser Institute (PCLI) was founded in 1985 by Dr. Robert Ford and specialized in medical and eye treatment. With headquarters in Chehalis, Washington it operated clinics in.