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Swot Analysis Panamericana SWOT ANALYSIS Company: “Panamericana Libreria y Papeleria Colombia”StrengthsThe main strength would be that “Panamericana” has a central market in ColombiaBecause of the good quality of items and services offered, the organization is having a solid and steadfast client base.Weaknesses A significant number of stores are old and hence need to remodel and.